The talent of Taking Customer Feedback

Everyone knows that happy customers are necessary for the existence of any trade. The biggest challenge however is to find out how do we form out whether customers are happy, just satisfied, unsatisfied or totally gloomy. The best way to find out whether your customers are satisfied is to go forward and ASK.

“He who asks may be fool for five minutes but he who does not is a dupe for a lifetime”, goes a well-known Chinese proverb.

In a customer satisfaction survey, it’s very significant what you ask to gather a feedback. It’s also essential that ‘how’,  ‘when’ , and even ‘how often’ you ask these questions. However, the most serious thing about conducting a customer satisfaction survey is what you do from the responses and reports that you collect after conducting the survey.

How to ask a customer, whether he/she is happy There are several steps to ask your customers for a feedback about whether (or not) they are cheerful / satisfied with your company, your goods, staff and the service given to them.

Face to face: You know your frequenting customers. Just as they are about to hike out of your store or office, ask them how they feel. However, many people are too civil to tell you your problems on your face. Same people may be more frank to point out a problem they faced if you ask them to write it on a piece of paper and that you would only open when they had left.

Phone Feedback: Collect phone no’s and permissions to call your customers for feedback. There are only some people who would actually be glad giving feedback on phone when they have quite a few other more significant things to do.

Mail them a questionnaire: This works well because you’re giving them the suppleness to give your feedback in your own comfort and era. If they truly like your company they would really reply to an questionnaire email. Thus for clear reason, it’s a popular procedure. However, be careful to not abuse Spam laws. Don’t give up your hard build customer list by spamming them by sending survey requests far a lot of times.

What is the best time to conduct customer satisfaction survey? It’s seen that the best time to acquire a customer feedback survey is in fact when the experience you gave them is fresh in their minds. If you wait for too long, they might lose interest or simply may forget how exactly they felt.  Thus late surveys effect in inaccurate results.